Rumor has it that Apple is shopping around a subscription service to TV networks that would give iTunes users a catch-all subscription for $30 a month. Nobody's jumped on board just yet, and of course networks have to work out their typical fears of such a service cutting into ratings and biting into cable revenue. However, at least one unnamed executive briefed on the plan says "I think they might get it right this time," and with Disney's cozy relationship with Apple there's reason believe they'd be the first to sign up.